What is Tags in WordPress Website?
If you’re building or managing a blog or website using WordPress, one of the terms you’ll often come across is “tags.” But what is tags in WordPress website, and why do they matter? In simple words, tags are a way to label and organize your blog posts based on specific keywords or topics. They help your visitors easily find related content and improve your site’s SEO structure.
In this blog, we’ll explore everything about WordPress tags — what they are, how they work, and how to use them effectively. Let’s dive into the world of tags and give your content the structure it deserves!
What is Tags in WordPress Website: An Introduction
WordPress tags are like labels you assign to a blog post. Each tag represents a keyword or topic that relates to your post content. For example, if you write a blog about “Best SEO Tools”, you might add tags like SEO, tools, digital marketing, etc.
These tags help users and search engines understand the context of your content. While categories are broad (like chapters), tags are specific (like keywords).
Why Tags Are Important in WordPress
Understanding what is tags in WordPress website is important because they provide:
Better user navigation – readers can find similar topics.
Improved SEO – search engines can better index content.
Content structure – your blog feels organized and clean.
Internal linking – each tag creates a tag archive page, improving link equity.
Using relevant and specific tags enhances user experience and improves your blog’s visibility.
How to Add Tags to a WordPress Post
Adding tags is super easy in WordPress. Here’s how:
Go to your WordPress dashboard.
Click on “Posts” and choose “Add New” or edit an existing post.
On the right side, find the “Tags” section.
Type in your tags separated by commas.
Click “Add” and update/publish your post.
You can also manage tags from the “Posts > Tags” section in your admin panel.
Best Practices for Using WordPress Tags
Now that we know what is tags in WordPress website, let’s talk about how to use them effectively:
Use 3–8 tags per post.
Tags should be relevant and specific to your content.
Avoid creating too many tags with similar meanings.
Don’t use the same word as both a tag and category (like “SEO”).
Reuse existing tags for consistency.
For example, instead of creating multiple variations like SEO tool, SEO tools, and best SEO tools, just use one consistent tag: SEO Tools.
Tags vs Categories: What’s the Difference?
Many people confuse tags with categories. Here’s a simple way to understand it:
| Feature | Categories | Tags |
|---|---|---|
| Hierarchical | Yes | No |
| Required | At least one | Optional |
| Broad/Narrow | Broad topics | Specific keywords |
| Example | Blogging, Marketing | WordPress, SEO, Email Tips |
Both help in organizing your content, but they serve different purposes.
Do Tags Help in SEO?
Yes — when used correctly, tags can help your site rank better in search engines. Here’s how:
Tags create internal links via archive pages.
They increase time on site by leading visitors to similar content.
Properly tagged content gives Google better structure to crawl.
But be careful: too many random tags or low-quality tag pages can hurt SEO. That’s why focusing on quality over quantity is important.
Common Mistakes to Avoid with Tags
Using too many tags (like 20–30 per post)
Creating tags no one else will use again
Using duplicate tags with different spelling
Not linking your tags to real content (empty tag pages)
Stick to a tag strategy and audit your existing tags regularly.
Conclusion: Power of Tags in WordPress
So, what is tags in WordPress website? They’re more than just keywords — they are smart tools to help readers navigate your blog, improve user experience, and boost your SEO game. When used properly, tags can become a powerful content management and discovery tool.
Start tagging your posts the right way today, and watch your content become more accessible and better organized!
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